ABOUT US

It all started when we, Amy and Sarah, found ourselves in Japan. Surrounded by bold, flashy anime merch, we found ourselves wishing for something softer - pieces that hinted at our love for anime without being so in-your-face.

One night, after enjoying one too many glasses of umeshu (plum wine 🌸), it hit us - why not make it ourselves!? And just like that, Ume Days was born!

We wanted to create designs that blend our love for anime with subtle, dreamy aesthetics, nothing that screams "fandom," but everything that captures the magic and emotion we adore. Ume, meaning plum blossom in Japanese, is a nod to that fateful night, symbolizing beauty, strength, and a little sweetness! Every piece we create, from makeup bags to accessories, is thoughtfully designed to merge dreamy anime aesthetics with everyday coziness and practicality.