ABOUT US

OUR STORY

It all started when we, two besties, Amy and Sarah, found ourselves in Japan. While wandering through shops filled with anime accessories, we noticed a recurring theme: everything was bold, loud, and in-your-face. While that was fun, we were looking for something more subtle—pieces that could hint at our love for anime without being overwhelming.

One evening, after enjoying one too many glasses of umeshu (plum wine~), it hit us—why not fill the gap we’ve been searching for? We wanted something that blended our love for anime with soft, subtle designs, and just like that, Ume Days was born! 

We wanted to create a brand that brought together our love for anime and our eye for design—something that didn’t scream "fandom" but still captured the whimsy, magic, and emotions that anime inspired in us. The name Ume, meaning plum blossom in Japanese, is a nod to that fateful night and symbolizes beauty, strength, and a little bit of sweetness—exactly what we wanted to bring to our brand. Each product we create, from makeup bags to accessories, is thoughtfully designed to merge dreamy anime aesthetics with everyday elegance and practicality.